Comments on: NBC Kings Royal Kingdom of Gilboa

By: DENNIS

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By: Allison Miller is HOT

Allison Miller is HOT — Thu, 01 Jan 2009 04:18:38 +0000

Very excited about Allison Miller… Very Hot Babe. Loved her on Boston Legal. I think she will make a Hot Princess. Swearengen little sweetie. You know the guy who ran the whore house on Deadwood.

By: Royal Kingdom of gilboa

Royal Kingdom of gilboa — Thu, 01 Jan 2009 04:13:53 +0000

This NBC series looks like a real winner worldwide. Cant wait to see Swearengen as the king. His infectious and dark style will play great on screen. I hope mainstream tv is ready for this.

By: Mark Nielsen

Mark Nielsen — Tue, 30 Dec 2008 14:40:58 +0000

Came upon all this pre-premiere hype via a click-thru at Salon.com, of all places (banner ad text: “This space reserved for messages from the King”) . I was intrigued by the “religio/fantasy” vagueness, the butterfly logo, etc.
Some creative marketing minds here, but what do I make of the fact that it took a separate Google search with “RKG” to even find out it’s an upcoming NBC show? Is this what they call that “rabbit-hole”, pull-style promotional technique, where you put just a smattering of info out there early on, to create questions and curiosity for the target audience, only to clue them in later?
If so, it’s working on me. Only trouble is: I don’t know whether to trust the article above as “real” journalism, or are the producers generating this so-called trade publication article themselves as part of the marketing smokescreen? I never heard of “Big Media Excitement”.
Are we reaching the point culturally where dishonesty and vagueness are more effective than directness and “pitch” mentality? Where sneaking something past our media-screening minds is the main way to get us to pay attention?